Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customerÕs first introduction to your property. As such, it should entice, educate and make them want to stay with you. Hence, for many GMs, one of the largest items on the 2017 marketing budget is likely the development of a new website, or at the very least a refurbishment of the current one.