The best way to move towards success is to create a USP. This article will take you through how to do this.
Why don’t luxury hotel brands truly differentiate? Have they run out of USPs?
There are numerous hospitality brands these days competing in the luxury realm and there is no real definition for, and the distinction between, what is luxury vs. for example, upscale.
Swimming Pigs – what’s your USP?
For some hotels it is “absolute beachfront”, for others a golf course or an amenity. Big Major Cay in The Bahamas is the “Official Home of the Swimming Pigs”.
