As seen in the most recent Construction Pipeline Trend Report for China from Lodging Econometrics (LE), the country’s pipeline stands at 3,666 projects/678,965 rooms. At the close of the second quarter, the total pipeline is slightly less than the all-time high of 3,711 projects/704,101 rooms set in the second quarter of 2022.
Why don’t luxury hotel brands truly differentiate? Have they run out of USPs?
There are numerous hospitality brands these days competing in the luxury realm and there is no real definition for, and the distinction between, what is luxury vs. for example, upscale.
