Insights

High proportion of online hotel reviews suspicious

Around 20 percent of online hotel customer reviews may be unreliable or fake, according to Dr Markus Schuckert and Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University.

real or fake
Join over 60,000 industry leaders.

Never miss a trend.

Advertisements
  • 2024 Predictions