So where should we focus our priorities for the upcoming years? Here are seven trends that will shape our marketing as we move forward.
The rise of outdoor adventure travel
Adventure brand shares encouraging industry data ahead of the Travel & Adventure Show.
Top 6 emerging travel trends
How has the COVID pandemic changed the travel industry and how has it changed consumers desires and behaviors? New surveys shine a light.
Travellers lack confidence on overseas travel
New report found that caution impinged on plans for the year ahead, not just the summer, making an autumn bounce-back unlikely.
Survey finds family travel a top priority for Americans
A new survey from Wyndham Destinations and Atomik Research reveals 72% of U.S. adults will travel to reunite with family and friends in 2021.
‘Upsizing’ could be the next major travel trend
Many consumers managed to bypass the COVID financial squeeze and have incidentally become efficient savers.
Europeans pins hope on early summer vacation
Despite the continuous lockdowns and advice to avoid non-essential trips, Europeans’ travel sentiment maintains an upward trajectory.
Full recovery expected by 2025
Financial impact of global travel decline expected to be 10x the Great Recession and 9/11 Travel Trends.
The future of travel in 2021 and beyond
Safety, local, flexibility and proximity… The Accor Travel Report deciphers the new essentials for travelers in a post-Covid world.
Ultima Collection reveals ultra-luxury travel trends in 2021
Ultima Collection shares a collaborative report etailing the projected trends at the forefront of the luxury travel industry in 2021.
