The partnership will see Hostelworld customers enjoy in-trip recommendations of ‘things to do’ and ‘places to eat’, allowing users to discover off-the-beaten-track adventures and truly local experiences as they travel the world.
Guests willing to disclose personal information on hotel apps — if benefits are clear
Research conducted at the University of Houston Conrad N. Hilton College of Hotel and Restaurant Management indicates that more than one-third of guests are willing to disclose personal information on hotel apps—if they meet certain criteria.
OTAs dominate hotels in travel app usage
The dominance of OTAs, combined with the lack of branded hotel apps, demonstrate how iPhone owners wanting to book travel experiences are putting OTAs in a position of power on the mobile device.
