Global News

Hoteliers say being bookable and visible online is the number one business focus

A report by the global hotel industryÕs leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels this year. The finding, documented in SiteMinderÕs Global Hotel Business Index 2017 released this week, is based on more than 2,100 survey responses from hoteliers at both independent properties and hotel groups around the world.

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Finding the bestÊchannel managerÊis the key to the succes of your hotelÕs distribution strategy. Online distribution is more important now than itÕs ever been before and tomorrow it will be more urgent again, such is the rapidly increasing rate of todayÕs online environment,ÊOTAÊlandscape, and advancing hotel technology.

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