Luxury hoteliers no longer just sell rooms, spa treatments or dining occasions. You sell holistic experiences. What can you do to enrich your experiences in a meaningful way that allows you to command higher room rates without turning guests off?
The Mille Club: the upside of crossing four digits in rate
Knowing how far to throttle up rate is still a bit of an art form but in 2023 there is a plethora of revenue management and business intelligence tools that can help you to accurately forecast where this upper limit will be.
