By embedding what industry experts refer to as “auras” on physical objects or locations, such as a painting in a lobby or a bar’s cocktail menu, hotels can bring their properties to life.
Five ways hotels can use technology for a better guest experience
Millennials are a dominating a growing travel segment that looks for hotels that offer quick services. Here are technologies that allow hotels to deliver what they expect.
HotelTonight launches Aces in-app chat feature
Feature is a way to connects bookers with a team of insiders for access to authentic local tips and recommendations, plus time-saving help with room and hotel requests.
IHG launches series of mobile and in-hotel digital technology pilots
The initiatives are designed to reinforce how the group’s digital capabilities add value beyond the booking opportunity to stay connected with guests and develop more meaningful relationships with them.
Motel 6 reports jump in conversion rates with new digital platform
Ongoing functionality enhancements to the new responsive site have driven the economy chain’s conversion rates up 19% on desktop and 21% on mobile.
Top 10 meeting tech trends for 2015
Meeting Planners are seeing their role influenced more and more by technology, not just for the meeting itself, but in researching and booking venues, how planners interact onsite and how they communicate following the meeting.
Maximising technology to communicate in the hospitality industry
Maximising Technology to Communicate was the latest topic for discussion in The Blue Mountains International Hotel Management School’s Leadership Series.
New SilverNeedle rewards program aims to ‘democratise’ access and loyalty
SilverNeedle Select, the new loyalty programme from SilverNeedle offers the core features of the standard loyalty programme, however it is the customer centric rewards driven by technology and operational integration that set it apart.
Use technology to achieve competitive differentiation
Hotels that make good use of the key technology trends can expect to see technology become a point of competitive differentiation, and those that don’t will find themselves increasingly alienated from their customers and lacking the efficiency that a well-oiled modern business should be aiming for.
Investing in your hotel’s technology ecosystem – worth it in the long run
The unveiling of robot staff in hotels in Japan proves the hotel industry is getting ready for technological change.
