The travelers who are willing to spend want immersive adventures, and the brands that deliver personalized, magical experiences have the opportunity to win a high-value customer for life. On the other hand, more economical brands can capture business from local travelers who are doing shorter road trips or interested in a staycation.
Sensory summertime experiences on the cards for staycationing Brits
New VisitEngland research shows that it’s foodie experiences that are top of the agenda for sensory-starved Brits.
Local leisure is the first stage of coronavirus recovery
Staycations will remain in vogue until the coronavirus is fully out of our collective memories which may not be until far into 2021 or beyond, so best to keep a local promotion playbook handy in case you need deploy it again in the near future.
