Whether through thoughtful design, immersive group experiences, or integrated real estate planning, the right approach to soft branding can unlock new revenue opportunities while delivering exceptional guest experiences.
A case study in soft brand conversion – The Logan Philadelphia, Curio Collection by Hilton
The new soft brands give hoteliers access to millions of potential loyal brand customers while allowing the property to maintain its independence. Is it the best of both worlds?
The strength in soft brands: Interview with Filip Boyen, CEO of Small Luxury Hotels of the World
SLH’s USP is to connect independently spirited hotels with independently minded customers, and in this sense, SLH constituents’ largest competitor is now Airbnb.
