Here are ways to slim-down your digital marketing efforts and focus on being more efficient at the ones that heed the best results.
Use technology to achieve competitive differentiation
Hotels that make good use of the key technology trends can expect to see technology become a point of competitive differentiation, and those that don’t will find themselves increasingly alienated from their customers and lacking the efficiency that a well-oiled modern business should be aiming for.
Glass of wine trumps sex and social media among global travelers
Survey results show close relationship between wine and travel, and where wine stacks up among life’s other indulgences—such as sex, social media, smartphones, the spa and the gym.
Accor Asia campaign combines food, selfies and social media
Promotion based on survey that found that ravellers were more likely to have been pointing their cameras and smartphones at food (44%) than anything else.
Social media marketing for smaller hotels: do’s and don’ts
By Manisha Pathak: Hotels can connect with their past, present and potential guests through social media, but the trick is to use these tools wisely.
Repeat guests have higher expectations
Report also shows social media has yet to take off in the hotel space and guest 55 years plus account for 51% of all reviews, up from 39% last quarter.
Using guests to market your hotel
If guests share with their family and friends about their trip to your hotel, you know that you’re marketing to a readily available, enthusiastic audience that considers their social media network a trusted source.
Social Media Best Practices in travel: Facebook
By Frederic Gonzalo: Facebook remains the king of the social media sphere. Here are five tips for using it to promote your hotel effectively.
Social media best practices in travel: Pinterest
By Frederic Gonzalo: Pinterest is still considered one of the newcomers in the social media ecosystem, but it’s growing strong, and Travel is its most popular category.
Is your brand socially engaged (enough)?
Customer care and engagement have become intertwined in today's new social media reality. Here's why brands must embrace it.