An independent hotel on a shoestring budget can “demolish” a chain with millions to spend on marketing, because success on Facebook is based on your ability to connect with and engage your audience, not on how much money you can throw at ads.
Hilton Garden Inn introduces Instagram-based photo map guide
The HGI Travel Guide is the first travel handbook created using the Instagram’s photo map feature so travellers can capture and share images of their favorite “go to” spots.
Ritz-Carlton website uses guest photos to promote immersive online experience
RitzCarlton.com enhancements facilitate exploration of destinations through immersive photography and video and through curated travel experiences, in addition to hotel and room displays which enable users to not only reserve the room they prefer, but the view they desire.
How to develop a content marketing strategy for your hotel
You must be able to be provide quality content that is informative and compelling to inspire guests to book at your hotel instead of the hotel down the street.
Monitor your hotel’s competition using Facebook’s ‘Pages to Watch’
Though you wouldn’t want to outright copy a competitor’s strategy, you may be able to gain some ideas on what topics to post about and what types of topics garner more engagements, which can ultimately lead to you communicating better with your target market.
What the year ahead holds for hotel marketing
How will hotels engage with target audiences in 2016? Here’s what you should know about social media, mobile, content, video and remarketing.
5 online marketing trends in travel for 2016
In case you missed it, here are the recorded highlights of our webinar that covered social media advertising, mobile and video marketing, content shock and remarketing.
Marriott launches real-time marketing and brand newsroom command center in Asia Pacific
M Live Asia Pacific in Hong Kong brings together all marketing disciplines to track conversations, trends, global performance, marketing campaign performance and brand reputation on social media.
Measuring your social media success
Here’s how to better reach your potential guests by understanding the analytic tools provided by Twitter and Facebook.
Social media a powerful global influencer in holiday choices: VisitBritain report
Social media should connect with a user, demonstrate an understanding of their world and be in the native language of the target market.
