Social Media Best Practices in Travel Marketing explains the pros and cons of each key social media, providing tangible examples of how restaurants, hotels, airlines and destinations use them to reach their goals and objectives.
Reviews: Read all, respond selectively
Here are some guidelines on which reviews to comment on, and how to interact with your hotel’s social media channels.
Online tourist photos present our ideal selves
The role of social media is changing the nature of travel, as tourists increasingly post their photos online to be viewed and commented on by broad audiences.
Mandarin Oriental launches #MyViewYork Social Media Campaign partnership
Now in its second year, #MyViewYork is focused on capturing unique views of the city, and invites visitors and locals alike to discover New York with a fresh perspective.
Tips for using Instagram to market your hotel
Instagram is especially effective in the travel industry as images play a key role in influencing consumers’ choices regarding destinations, accommodations and activities.
Take control: Manage your Facebook Marketing today
Facebook is becoming more and more complex, but it is not a reason to throw in the towel! In fact, there are several good opportunities to seize.
16 Stats about Mobile Travel in 2016
Social networks are no longer just a trendy topic but rather de rigueur in a travel marketer’s online toolkit.
Pinterest checklist for success: hotel edition
Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest and its 100 million active monthly users.
Sol House, a hotel brand designed for Twitter users: case study
Its Twitter-based customer relationship process generated an increase of 55% in bar profits, 95% customer satisfaction, and more than 1,800 followers, as well as a large number of mentions as a Trending Topic.
How to create astounding customer experiences through social media
A dedicated approach to utilising social media to amaze and delight your customers can result in happier customers who will spend more, a loyal fan base resulting in repeat bookings, and massive brand exposure on a personal level to a highly engaged audience.
