Choosing the right mobile channel for your hotel involves a number of factors, including the location of your hotel, the type of guests you cater for and other factors. Here are the key advantages to consider of branded mobile apps, SMS, push notifications and chatbots.
In an industry built on providing great guest experiences, it’s only logical that SMS and messaging apps like WhatsApp, Messenger and WeChat will soon be adopted at scale.
The strategy is that the hotels will now send highly personalized messages to their guests to drive engagement and incremental revenue.
With Guest SMS, hotel guests can communicate with staff to integrates and streamlines requests for operational services, such as housekeeping, maintenance and room service.