Hoteliers should not digitize just for the sake of it but rather adopt those technologies that increase their market pull and improve their bottom line.
What is servitization?
Its origins go back to 1988, Sandra Vandermerwe and Juan Rada presented what they termed the “servitization of business”, explaining how more and more corporations were adding value to their core corporate offerings through services.
What is servitization?
When servitization is done well, it leaves customers feeling cocooned in service provision. Comfortable with a product they can trust and happy to rely on services when they need them, sometimes even before they know they do.
