Hotel owners should ensure that they have strategies and systems in place to help them leverage the world of music and sports tourism. Here are 5 such strategies that will help to make the most of such events and drive up direct bookings.
SEM vs metasearch marketing: 10 strategies for hoteliers to try
Search engine marketing (SEM) and metasearch marketing are becoming more important for properties to use in order to compete against other hotels and OTAs for increased website traffic and revenue.
Back to basics: search engine marketing
Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to your hotel website.
