The role of social media is changing the nature of travel, as tourists increasingly post their photos online to be viewed and commented on by broad audiences.
Holiday Inn Express promo combines pancakes and selfies
The “Pancake Selfie Express” features push-button pancake machines with lasers which then imprint selfies taken via mobile phone camera directly onto each pancake.
Accor Asia campaign combines food, selfies and social media
Promotion based on survey that found that ravellers were more likely to have been pointing their cameras and smartphones at food (44%) than anything else.
