Here is a list of five essential strategies to lay the foundations of a strong hotel marketing plan.
Much has been written and said on the topic of big data and data itself. Over the last years, the cost of data storage has decreased dramatically from about $7 to 10 per GB in the year 2000 to less than $0.03 per GB today. Today, the holy grail is no longer the size of the storage and the focus has moved to speed.
Are ads a threat or golden opportunity? According to a recent report by Pagefair, there was an estimated $21.8bn lost in ad revenue in 2015 alone due to ad blocking. And with more and more people choosing to block online ads, what does the future hold for hotels across wishing to reach new customers?