segmentation Archives - Insights
Insights

Segmentation after the booking

WithÊ62% of online adultsÊwill to pay more for a brand that provides a personalized service or experience, itÕs vital that hotels are listening to consumers and providing the tailored interaction they now demand.

Insights

The power of data Ð a beginnerÕs guide for the hospitality industry

Much has been written and said on the topic of big data and data itself. Over the last years, the cost of data storage has decreased dramatically from about $7 to 10 per GB in the year 2000 to less than $0.03 per GB today. Today, the holy grail is no longer the size of the storage and the focus has moved to speed.

Big data
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