Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won’t cut it.
Five strategies to improve your hotel marketing plan
Here is a list of five essential strategies to lay the foundations of a strong hotel marketing plan.
Segmentation after the booking
WithÊ62% of online adultsÊwill to pay more for a brand that provides a personalized service or experience, itÕs vital that hotels are listening to consumers and providing the tailored interaction they now demand.
Segmentation throughout the guest journey
Here are insights on how to perfect segmentation on your website even before the guest books.
The power of data Ð a beginnerÕs guide for the hospitality industry
Much has been written and said on the topic of big data and data itself. Over the last years, the cost of data storage has decreased dramatically from about $7 to 10 per GB in the year 2000 to less than $0.03 per GB today. Today, the holy grail is no longer the size of the storage and the focus has moved to speed.
None shall pass! Ad blockingÑa threat or a golden opportunity for hotels?
Are ads a threat or golden opportunity? According to a recent report by Pagefair, there was an estimated $21.8bn lost in ad revenue in 2015 alone due to ad blocking. And with more and more people choosing to block online ads, what does the future hold for hotels across wishing to reach new customers?
