Leveraging voice-activated search is going to demand a major content and SEO strategy shift from all hotels in the future. A hotel’s marketing goal with digital assistants is to cast a smaller net to reach a more direct audience.
How consumers move between online travel sites on their purchase path
The options continue to grow for consumers looking to book trips online, making gaining their attention and influencing their decisions further up the marketing funnel more competitive.
New hotel search and booking trends
While booking lead times for hotels continue to shrink, travelers’ path to purchase is lengthening.
Google announces more changes to Hotel Ads on Google
Changes include expansion of Google Hotel Ads Commission Program and Book on Google, as well addition of more hotel amenity information within Google search.
How meta-search marketing can benefit your bookings
Adding a meta-search strategy to your hotel digital marketing mix can help you take advantage of these new tools to funnel traffic away from OTAs and cut out the middleman.
