Want to increase your average daily rates? Here are five ways to approach this age old problem.
Average African hotel rates highest in Addis Ababa
There is a wide disparity in room rates in Africa, with exceptional prices being achieved in places where there is a shortage of supply.
Take the emotion out of room rate strategy
To maximise profit, rate strategy involves finding the right mix: the right room at the right rate to the right guest on the right night. It is a complex issue, which all too often is only a thumb suck without any basis.
