Insights

To franchise or not – four key criteria to examine

An investor needs to examine the tradeoffs and benefits of any particular franchise as it affects four primary aspects of a hotel’s operating universe – guest experience, community advocacy, associate engagement and owner returns.

Franchise
Events

ROI: How to make the most of your expo visit

Attending trade expositions requires time and resources, so selecting the right event and making the most of your time there is important for any responsible and aspirational business.

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