In Agoda.com’s Travel Smarts survey, Russians emerged as the most generous, while travelers from the UAE were the most demanding.
The world’s best-reviewed hotels
Expedia.com’s 2015 Insiders’ Select List is comprised of 650 global properties culled from the best of two million+ guest reviews.
New TripAdvisor feature allows hotels to automatically send a request for guest’s review
TripAdvisor’s extension to Review Express, the travel site’s free review collection solution, enables hotels to systematically collect TripAdvisor reviews following a guest’s stay.
Protecting your online reputation
By Kerry Chew: It is important to stay calm, be professional and take some specific steps into account when responding to both positive and negative online reviews.
Travellers prefer summarized review content over full text reviews
Consumer research identifies how sites can present travel review content to increase consumer trust and bookings
Build your hotel’s online reputation with honest digital marketing
By Nick Baker: Fudging the facts with photoshopped images, unclear pricing or fake reviews will have severe negative repercussions with today’s over-informed consumers.
How to get your guests to write reviews
More reviews are better! The number of online reviews a hotel collects impact its revenue, as they affect both conversion rates and pricing.
Reputation management: its impact on hotel revenue
Customer experience, more than price and location, is now the major criterion that traveler’s use to select hotels, so your online reputation will have a direct impact on sales.
Tips for dealing with a bad online review
Negative reviews are part of the hospitality industry, so don’t think of bad reviews as a death knell for your establishment.
