Review sites are actively working to prevent fake reviews and have processes in place to protect businesses against them.
High proportion of online hotel reviews suspicious
Around 20 percent of online hotel customer reviews may be unreliable or fake, according to Dr Markus Schuckert and Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University.
Few hotels integrate guest survey data with online review analystics
Survey indicates that 94 percent of hotels feel that it is important to be able to integrate guest survey data with online review analytics, but only 29 percent of hotels are actually doing so.
The secret to great TripAdvisor hotel reviews
The best way for a hotel to protect their reputation is also the best way to deliver excellent customer experiences: by empowering your staff with both training and technology.
ReviewPro releases its 2015 Top Luxury Hotel & Brand Report
Olare Mara Kempinski, Masai Mara was the best performing Individual luxury hotel, Library Hotel Collection the best performing small luxury brand and Belmond Hotels the best performing large luxury brand.
TripAdvisor launches free analytics dashboard for registered businesses
Designed based on user feedback, the new dashboard provides registered business owners with insights and trend data about their reviews, ranking and competitors in an interactive online display.
Getting your hotel staff to work for reviews
Encouraging your team to go the extra mile and delight the guest is essential because delighted guests are much more likely to become advocates for you hotel.
Highly engaged hotels get more booking enquiries on TripAdvisor
TripAdvisor study shows correlation between hotelier engagement, review behaviour and property performance.
Learn how your hotel can maximize reviews on TripAdvisor
Upcoming webinar ‘How to Maximize Reviews on TripAdvisor’ will help independent hoteliers understand how reviews can be effectively used to influence travelers, how to tap into the power of automated review collection tools and learn from examples of successful hotels who have increased reviews using automated technology.
Hotel surveys increase review scores and volume
TrustYou suggests that hotels reconsider surveys as a guest service rather than a request—and they really can be, when presented the right way.
