The world has changed considerably in the years since the pandemic began and traditional revenue management practices that rely on historical data have proven unfit for today’s unpredictable demand conditions. A shift to revenue performance – maximising demand, revenue and profitability through the use of forward-looking market insights and demand indicators – has become essential.
The role of revenue performance in the COVID-19 rebound
In tandem with revenue performance technology, post-COVID-19 recovery will depend on operators’ abilities to identify and adapt to new trends. Here are a few key recommendations to consider.
Insights from ITB Ð How hotels can maximise their revenue performance for the next fair
To maximise the revenue performance during a fair or high impact event might be easier said than done. Many rely on returning business to bring in a safe level of base occupancy to a slightly higher rate and surely their ADR and RevPAR will increase accordingly a couple of euro. But is that enough?
