A misalignment between the GM and revenue manager has the potential to not only cause disconnect within their relationship, but ultimately cost the hotel valuable revenue.
Is ‘unadvertising’ the new advertising for hotels?
With their backs against a wall, many hotels and management groups are trying their hands at unorthodox approaches to get the attention of potential travelers.
Will charging for restaurant reservations gain acceptance?
Researchers behind a Cornell University study say it is a logical extension of the revenue management principle of pricing a service to match demand.
The new frontiers of hotel revenue management
As booking becomes more competitive and customer acquisition costs rise, it’s time for your revenue manager to maximize profits in a more holistic way.
pentahotels expands leadership team in Asia appointing Siim Karu Director of Revenue Management
Before joining pentahotels, Karu worked as Interim and Cluster Director at Swissôtel in Berlin and Sotchi.
How to overcome the flaw in hotel revenue management
Determining a hotel’s supply isn’t as simple as counting rooms – today’s hotel room pricing needs to meet real-time demand.
Drive direct bookings by getting to know your guests
Here are five effective ways of turning unknown guests from OTAs into loyal advocates who will recommend your hotel to their friends and family and likely book directly with you again in the future.
Three ways extended stay properties can use better data to optimize revenue performance
Pricing, business mix and allocation of inventory all depend on good data to optimize revenue performance at hotels where guests book for long periods of time.
Hospitality industry pricing: Where is it heading?
Online travel agents, data related issues and a skills shortage of revenue managers are all impacting pricing strategies in the hotel industry.
Resolving the conflict between revenue management and CRM
Both revenue management and customer relationship management have an influence on profit maximization, but work in different ways with different objectives.
