Technology may be moving at break-neck speed, but the trusted voice channel is still alive and well. Over half of reservations are still booked via the phone, but it’s all more efficient now that travelers do much of their research online before calling.
A positive way hotels can use leverage over the sharing economy
From the first call, guests can be reminded of the main benefit that hotels will always be able to leverage over sharing-economy accommodations: great customer service.
Will charging for restaurant reservations gain acceptance?
Researchers behind a Cornell University study say it is a logical extension of the revenue management principle of pricing a service to match demand.
Booking.com’s new revenue management product now available globally from BookingSuite
The new platform is able to pinpoint the optimal prices for each day and rate type to maximize revenue.
Tips for GMs & hotel leaders to increase call conversions
A search for “increasing reservation conversions” returns hundreds, possibly thousands, of articles and blogs posts about growing hotel website conversions. The topic of hotel call conversions, on the other hand, is often treated as a dinosaur to the modern travel era. Contemporary marketers seem to have forgotten that the phones never quit ringing.
