In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. Here is how you can optimize digital marketing performance via voice channels.
This obstacle to outsourcing your phones is not what you think
Guests don’t care where a reservationist is located so long as this agent is able to politely answer all their questions and finish the transaction in a timely manner. Your owners probably feel the same way, especially if there’s an apples-to-apples cost saving that arises from switching to a hotel call center.
Fully digitizing payments by removing phone transactions
There are now several platforms capable of layering a customized ecommerce webpage on top of a hotel’s payment gateway provider so that your employees don’t need to touch credit card data anymore.
The imminent influx of call volume
Travel demand will inevitably grow, which means US hotels need to capitalize on all new reservation inquiries. But will hotels have enough onsite staff to pick up the phone?
Booking.com: Your worst best friend?
In a time not so far away… In recent years, mostly in Europe tour operators would book entire hotels to…
5 ways to increase hotels’ direct booking & lower dependency on OTAs
While it doesn’t take a genius to gather that direct bookings are hands down the better of the two, OTAs do give hotels the advantage of being more visible than they can ever be on their own!
HoteliersÕ secrets of increasing direct reservations
With the commission rates of booking sites going up, and already averaging nearly 20 per cent, no wonder the hoteliers are desperate to avoid the middleman.
Transforming reservation inquiries into profitable sales
Technology may be moving at break-neck speed, but the trusted voice channel is still alive and well. Over half of reservations are still booked via the phone, but it’s all more efficient now that travelers do much of their research online before calling.
A positive way hotels can use leverage over the sharing economy
From the first call, guests can be reminded of the main benefit that hotels will always be able to leverage over sharing-economy accommodations: great customer service.
Will charging for restaurant reservations gain acceptance?
Researchers behind a Cornell University study say it is a logical extension of the revenue management principle of pricing a service to match demand.
