This project took place during the COVID-19 pandemic and illustrates how critical dynamic revenue and marketing strategies are to the financial health of a property no matter what the current industry landscape is or how much owners may have invested into repositioning a property.
Hotel business models, brands and physical assets will all require significant changes over the next 10 years, says Filippo Sona, Managing Director, Global Hospitality, Drees & Sommer.
Golden Tulip intends to put a “playful” spirit at the heart of the brand’s repositioning.
Wyndham is calling for the ‘democratization’ of hospitality and repositioning its brands to more precisely target the global middle class and millennials.
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