Cendyn, a global leader of integrated hotel solutions, has unveiled a revamped brand identity and a new consolidated product offering at ITB Berlin, bolstered by a bigger team in EMEA and APAC to support its growing customer base.
Don’t fall into the “build it and they will come” trap: case study
This project took place during the COVID-19 pandemic and illustrates how critical dynamic revenue and marketing strategies are to the financial health of a property no matter what the current industry landscape is or how much owners may have invested into repositioning a property.
Global hospitality consultant calls for ‘repositioning’ of Dubai’s hotel market
Hotel business models, brands and physical assets will all require significant changes over the next 10 years, says Filippo Sona, Managing Director, Global Hospitality, Drees & Sommer.
Louvre repositions Golden Tulip as 4-star chain for business travelers
Golden Tulip intends to put a “playful” spirit at the heart of the brand’s repositioning.
Wyndham Hotel Group unveils strategic global transformation across 16 brands
Wyndham is calling for the ‘democratization’ of hospitality and repositioning its brands to more precisely target the global middle class and millennials.
