All hoteliers should be getting excited about Predictive Personalization because it’s set to make our lives so much easier.
Innovating with AI: predictive analytics
Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey. Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes.
Recession risk for US hoteliers rising says predictive analytics firm
The six month growth rate of HIL, a long-term growth predictive analytic which confirms the underlying cyclical behavior in the growth of US hotel business, has consistently slowed down in the last thirteen months, hitting an annual growth rate of 0.1% in April from a high of 5.9% in February of 2015.
