To create an effective marketing strategy, it is important to evaluate what worked in the year prior and bring those lessons forward to ensure continued success.
Tricia Primrose appointed Marriott’s Global Chief Communications & Public Affairs Officer
Primrose joins Marriott from Rational 360, a strategic public relations and communications firm where she has been a Partner since 2013 providing counsel and communications support for C-suite executives at large multinational companies.
Seven tips to improve your B2B marketing – Part Three
Here is insight on how B2B companies can improve their marketing efforts through white papers, webinars and industry surveys.
Alexandra Lindvik new Director PR & Communications Nordic for The Rezidor Hotel Group
Alexandra Lindvik joins Rezidor from Burson-Marsteller, a leading global public relations and communications firm, where she has worked since 2009 advising, among others, a number of Nordic hotel groups on their strategic communication and PR.
Seven tips to improve your B2B marketing – Part One
Are you marketing to other businesses? Make sure you’re on the right track with these essential B2B marketing tactics.
Why having a good PR strategy is essential in the hotel industry
By Jo Scard: In starting to plan a formal PR strategy, there are some simple things that you can do to maximise the exposure that your campaign will have.
