Personalization drives positivity. The little, unexpected things boost the overall experience and add unique elements that help build a strong relationship with guests.
What does the future hold for hotel booking websites?
The stranglehold of a few large OTAs will not last forever. What other models for hotel bookings will emerge?
Staying relevant through customization and personalized services
Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than book directly with the hotels themselves. Hoteliers cannot afford to give up though and must stay relevant.
2017 travel trends and industry opportunities
The pace of innovation across every industry and every company is astounding today, from natural language processing and data sciences to artificial intelligence and virtual reality. How exactly these mega trends are going to affect our industry, and hoteliers specifically, remains to be seen, but we do know that tomorrow will look very different from today.
