To get it right personalisation requires a careful blend of IT and marketing skills to make sure that the data is accurate but that the human touch is still there.
Data Accuracy Biggest Barrier to Personalisation
Personalisation of the guest experience requires accurate data
The rise of personalisation and AI and what this means for the hotel industry
Personalisation is everywhere. We experience it every day, even if we donÕt notice it.
Why the Killarney Park Hotel uses Avvio to boost direct bookings and improve guest experience
ItÕs a challenge in itself to reflect this one-of-a-kind experience to online visitors, so the Killarney Park Hotel has been working with Avvio for over a decade to continue showcasing their brand effectively through all online and digital channels.
Roadmap to personalization: plan, guide, and nurture the guest experience
While there is no denying that the personalisation process can be intimidating at first, it is simpler than what most people think. The key to success is breaking down your implementation strategy to coincide with each step of the guest journey.
The future of luxury travel: Faith Popcorn perspective
Consumers will be craving immersive experiences which will allow them to indulge in luxury in both a physical and a virtual sense.
Guests willing to share data in exchange for personalized hotel service: study
A Sabre study shows that technology and data hold the key to elusive guest loyalty and hoteliers who use it to elevate the customer experience will ultimately generate loyalty that drives revenue.
Guests willing to disclose personal information on hotel apps — if benefits are clear
Research conducted at the University of Houston Conrad N. Hilton College of Hotel and Restaurant Management indicates that more than one-third of guests are willing to disclose personal information on hotel apps—if they meet certain criteria.
Three ways traditional big box hotels can compete with boutiques
Today’s travellers are looking for the unexpected and original. How can big box hotels grounded on traditional customer expectations now service the dynamic traveller?
DHISCO partners with Nustay.com to launch next-generation OTA
A combination OTA and online marketing channel, Nustay.com will offer personally tailored hotel discounts based on registered member profiles.
