Booking personalisation is the key to a guest’s heart and also to your hotel’s revenue. If you are able to deliver a personalised guest experience and get that guest to book directly with you again and again, you’ve increased the lifetime value of that guest.
Direct Bookings on Autopilot: the new A.I. that knows what hotel guests want
Hotelchamp have introduced ‘Autopilot’ – new technology set to revolutionise how hotels think about their online guest experience.
Avvio releases guidelines for hotel websites on the principles of personalisation
Global technology provider Avvio has released a whitepaper on personalisation which specifies six guiding principles for hotels to follow in order to optimise their digital profile.
Five strategies to improve your hotel marketing plan
Here is a list of five essential strategies to lay the foundations of a strong hotel marketing plan.
How to engage with your most valuable guests
Hoteliers need to communicate with their guests using multiple channels throughout the travel journey. This seems like a big undertaking, but a big part of this communication can be done through automation.
Catching snowflakes: Individuality and personalisation in the future of travel
Younger travellers will fuel the hospitality industry into the future. Providers should tap into the individuality of these digital natives, and in doing so secure brand and customer loyalty for decades to come. If you build the playground of the future, they will come.
Mapping personalisation to profits in the guest journey
If hotel marketers want to truly unlock the power of data, they need to interact with guests in a meaningful way at every stage of their journey.
How technology will be used to engage guests in the future
The future is all about personalization and engagement; it is about bridging the gaps between apps, customers, hotels and restaurants.
How hotels can respond to the loyalty divide
When faced with a mounting loyalty challenge, hoteliers must now wield all the data at their disposal to craft highly personalized experiences in order to convert indirect to direct bookings and to derive advocacy from an increasingly fickle audience.
5 hotel chain tech trends heading the way of independents
While the upfront cost of investing in cutting-edge systems may seem to be an obstacle for independents, tech trends tend to find a way of trickling down eventually. Here are 5 that will soon be attainable.
