The traditional metric has not escaped the impacts of COVID-19. Voluntary and mandated hotel closures have caused a fundamental shift in the way STR records and reports supply, and thus, a new occupancy metric has been born.
The MAPP Report, by myDigitalOffice gains momentum
The MAPP report (Market Analytics, Pace, and Performance) is a free data analytics tool that enables hoteliers to identify forward-looking bookings pace and performance trends across their hotels and their respective markets and visualize market recovery in real-time.
Tough group business market for US hotels
Cvent data shows U.S. hotels may face a more difficult group business environment. Looking out into time, group booking pace is down across all eight quarters year-over-year.
How hotels can survive the inevitable flattening of pace
During the 2008-2009 economic downturn, the corrective actions for such times of hardship were simple. Now, however, it would seem as though we are confronted with a mercurial problem, that of a flattening of pace.
