Taking the time to develop and maintain guest relationships is the best tool any hotelier has against the OTAs. If handled successfully, the commissions paid to the OTAs can be a one time customer acquisition fee and the hotel now owns the relationship and any future reservations from that guest.
Why OTAs are wonderful
CitizenM COO Michael Levie thinks OTAs are brilliant. They’re providing a wonderful service and use their data to be close to guests.
Hotels and OTAs: the love-hate relationship
By Frederic Gonzalo: There is more potential for collaboration than ruthless competition in this relationship, assuming hoteliers play their cards right.
