With the commission rates of booking sites going up, and already averaging nearly 20 per cent, no wonder the hoteliers are desperate to avoid the middleman.
Six effective hotel marketing strategies to drive profitability and revenue
As a hotel owner, you must be looking out for ways to attract new guests to your property, although not be sure where to start from! If you haven’t already designed the pipeline for an effective marketing strategy to attract more guests, we are listing a few of them for you.
Is it too late to fight back against Airbnb?
Despite what many have dismissed as a mere blip on the radar, Airbnb is a force to be reckoned with, and we have yet to see just how widely it will impact our livelihoods.
Build an optimal distribution mix for better performance
Hospitality management is fascinating business. Managing the influx of leads and converting them is obviously one of the aspects of hospitality management with the highest stakes. Today it has become one of the rapidly changing factors of the industry that may represent important risks, and equally important opportunities.
Disruptive trends in the hotel industry to expect in 2017
The hospitality industry changes at an extremely rapid pace, withÊnew trends, products and services constantly keep emerging. While many of them add value to the hotel industry, severalÊtrends can be quite disruptive, especially to the more traditional players in the hospitality industry.
Another hit for the online travel agents
Like anything in business, nothing lasts forever. The online travel agency (OTA) world started exactly 20 years ago when Expedia was born inside Microsoft. Expedia, with a valuation of over $10 billion at its spin-off, was the most successful business born inside the software giant.
Time for hotels to get innovative if they want guests to “stop clicking around”
As Online Travel Agencies expand their reach and increase commissions, hotel companies are devising new strategies in order to regain control of their own inventory.
ACCC ruling on OTAs doesn’t go far enough: Tourism Accommodation Australia
The Australian Competition and Consumer Commission has ruled that hotels will only be able to offer cheaper prices than an OTA over the phone, over the counter or via a loyalty club.
OTAs are marketing directly to your guests – and why you should too
In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two important contact points that must be monitored and measured.
New OTA – Janbala.com – launches
It is the first product fro Travana, Inc., a San Francisco-based travel startup.
