Insights

How your hotel website can compete with OTA’s

By Nigel J. Rodgers: Your website is the digital front door to your hotel. If you can’t wow a guest online then they will assume that your hotel has nothing exciting to offer. (And yes, to encourage direct bookings, your front desk phone number or a reservation widget should be visible on every page!)

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Global News, Suppliers

Report ranks last-minute hotel apps

Apps in this assessment include: Airbnb, BookingNow, Expedia, Hipmunk, HotelPlanner.com, Hotels.com, HotelTonight, Hotwire, Jetsetter, Last Minute Travel Deals, Orbitz, Priceline, Room 77, Stayful, Travelocity and TripAdvisor.

Booking app
Insights

Offer culinary experiences to increase hotel bookings

It goes without saying that food is a fundamental part of the human experience—but today, it has become multimillion-dollar entertainment. The past three years have seen 27 million American culinary leisure travelers, and 88 percent of hospitality destinations consider food tourism a major part of their branding.

Cooking Class
Insights

Ways to get your guests to book direct

Developing a successful marketing strategy requires establishing enough value for the consumer to book through your hotel directly. Here are a few effective ways to get your new and returning guests constantly connected through your hotel’s story.

Value
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