Do you feel like you are up against a global army of OTA specialists? Here are some solutions to you help take charge of your distribution channels.
Why your Average Joe should never use an OTA – and why he will never stop using them
With these two ugly facts and a public relations campaign, the hotel and airline industry could turn the OTA world on its head, quite literally.
5 ways to increase hotels’ direct booking & lower dependency on OTAs
While it doesn’t take a genius to gather that direct bookings are hands down the better of the two, OTAs do give hotels the advantage of being more visible than they can ever be on their own!
5 miconceptions regarding hotels bidding systems
Hesitant about letting guests bid for the price of their room? We dispel some of the myths that hold hoteliers back from tapping into this potential revenue stream.
Setting a good price strategy without losing your mind
Setting the right price to sell your hotel rooms is like a never-ending roller-coaster, but there are new techniques to set the best price without endangering the image of your hotel or your ranking on the OTA market.
Google, TripAdvisor and Brand.com equally important to driving direct hotel bookings
A new report by SiteMinder has found that Google, TripAdvisor and hotel websites are considered by hoteliers to be the three most equally-effective ways to drive direct bookings in 2018, surpassing social media advertising and OTAs. @SiteMinder_News
What is the future of the voluntary chain model?
The main added-value of voluntary chains is being eroded by the large OTAs as the volume of bookings via voluntary chains shrinks.
Brand hijacking in the hospitality industry
Both hotels and guest lose out when brand are hijacked online. Here’s how you can fight against it.
Direct Booking vs OTA: three steps to rise hotel direct booking and bypass rate parity
Three steps to make sure people book on your website.
How to choose the best bidding system for your hotel
The bidding mechanism reverses the pricing model: the hotel displays a price and buyers make an offer, based on their budget and their expectations.
