Independent Hotel Show and Avvio have collaborated by speaking to hundreds of hoteliers about how the industry feels about the rise of OTAs
Brand marketing: how to make your individual hotel stand out
You know the brand delivers value via its brand website. But, when you drill down deep, there is more you can be doing to make your hotel stand out.
6 questions to ask when optimizing your hotel pricing strategy
An appropriate price strategy is an important aspect of hotel revenue management because the right price can translate into healthy profit margins, which confirms your business growth.
Ctrip to own almost 50% of MakeMyTrip
Ctrip.com International, Ltd. announced a share exchange transaction with Naspers Limited, pursuant to which Naspers will exchange its stake in MakeMyTrip Limited for newly issued shares in Ctrip.
How to increase hotel direct bookings
Here are some of the tricks that can help you attract more guests to your property, directly.
The marketing tool every hotel should use: Google Hotel Ads
Here is an answer to your biggest headache as a hotel marketer – battling against OTAs on Google’s search result pages – that is a cost-effective and powerful tool that helps you to successfully compete with the likes of Booking.com and Expedia.
Channel distribution strategy – chain property v/s independent property
This report is focused to help properties make their better choices when deciding on which channel to use. @MycloudPMS
OTA’s and how hotels can best use them
Here is a list of very compelling value-adds from some OTA’s that hotels could and should be taking advantage of.
Discounting is for Dummies – Part Three
Out-of-the-box reservations, revenue and channel management strategies to stand out from the pack.
How to beat the OTAs at their own game
Do you feel like you are up against a global army of OTA specialists? Here are some solutions to you help take charge of your distribution channels.
