With the rise of online travel sales and the influence of e-commerce and review sites, accommodation providers must adapt to the evolving distribution landscape. Here are the key elements that form the foundation of a successful hotel distribution strategy.
Hotelier’s quick guide to Expedia’s Search and Sort Factors update
Researching hotels on OTA review sites is often the first step in a traveler’s guest journey, which in turn makes those listings an important aspect of most hotels’ marketing strategy.
‘Window of opportunity’ post pandemic to regain direct bookings
Disputed refund policies and lack of efficient customer service by OTA’s give hotels an opportunity to boost direct bookings in post-pandemic travel.
