COVID-19 had a serious impact on OTAs, with the OTA market value decreasing by a gruesome 60.4% YoY in 2020.
Avvio releases results from their Hotel Direct Booking Survey
Independent Hotel Show and Avvio have collaborated by speaking to hundreds of hoteliers about how the industry feels about the rise of OTAs
ITB Berlin: Google rejects belief it aims to become an OTA
A senior Google executive insisted the search giant has no plans to become an online travel agent (OTA), but conceded he could Òsee why people thinkÓ it will. ÒWe are not becoming an OTA, but I can see why people think the Book on Google feature makes us an OTA,” said Oliver Heckmann, Google Head of Engineering for Shopping and Travel.
