The addition of a travel feed on TripAdvisor is a feature that should improve listings and empower businesses who are being reviewed on a regular basis.
Research shows most online hotel reviews mean nothing to future customers
Negative reviews are discounted by prospective customers, mixed reviews are too difficult to interpret, which leaves positive reviews as the most trusted by those looking to make a hotel booking online.
The future of guest retention: Building loyalty in a disloyal age
Encouraging loyalty by meeting guests needs now and into the future. @IDeaS_RevOpt
Hotels managers shouldn’t overdo responses to online reviews: Cornell study
Making too many responses is worse than offering no response at all, in terms of both ratings and revenue.
When responding to online reviews, speed matters
When it comes to online reputation management, there are many variables that can have a positive or negative influence. Here’s why for hotels, speed matters!
TripAdvisor launches Guide to Writing Helpful Reviews
The three most important things in a review are that it concentrates on facts, that it provides a lot of detail, and that it’s concise and to the point.
How to find time to respond to online reviews
Yes, we are busy, but it is crucial that we find time to respond to online reviews about our properties if we want to maintain a good reputation online.
