Camelback Resort, a year-round recreational destination nestled in the Pocono Mountains managed by KSL Resorts, has named David Makarsky its new managing director. In his new position, Makarsky takes over all management for the 560-acre resort – an expansive retreat offering a full range of indoor and outdoor activities and adventures from world class skiing to Pennsylvania’s largest outdoor waterpark.
How choice of hotel name affects type of guests
When you consider the ‘top of funnel’ for your advertising channels as how guests search to find your property without any previous knowledge, the choice of words you use in naming your hotel can have a profound effect right at the start in terms of who is most attracted to your property.
