“Redefining Luxury in the Age of the Millennial”; a discussion inspired by the challenge of the millennial generation’s emergence as a major customer segment
Active millennials are being priced out of skiing and golf holidays
Millennials face bigger financial challenges than their boomer parents and few can justify the cost of going on a pricey ski or golf holiday.
Millennials: what do they expect from your hotel?
If you want to succeed with the increasingly important Millennials demographic, you’ll need to focus on these key expectations.
Millennials are the most vacation deprived
Expedia Vacation Deprivation report reveals when it comes to finding balance and disconnecting, Americans have work to do.
Millennials set to reshape the luxury industry through innovation
With the ever-growing influence of Millennials on the hotel industry, luxury hotel groups have started to consider them as the future’s most affluent customer segment.
Is it too late to fight back against Airbnb?
Despite what many have dismissed as a mere blip on the radar, Airbnb is a force to be reckoned with, and we have yet to see just how widely it will impact our livelihoods.
Attitudes are changing about luxury travel
In an American Express survey commissioned last year, consumers illustrated their demand for more enriched lives and personal fulfilment through experience and learning. Over 72 per centÊof respondents said they would rather spend money on experiences than things. Further, 88 per centÊsaid travel is the number one dream on their lifeÕs bucket list, ranking higher than family or wealth.Ê
Millennials redefine luxury and spur changes in marketing
The sea change taking place in luxury hotel marketing is being driven by Millennials as they redefine what the parameters of luxury means to them. First-class accommodations and amenities are just the beginning of this new-style luxury that Millennials crave.ÊHotels are compelled to create and offer extras including life-fulfilling experiences, adventure, and even educational enrichment.
Ascott’s new Lyf brand targets Millennials and 10,000 units by 2020
Lyf residences, designed for and managed by millennials, aims to seize opportunities in the rising trend of co-living and co-working.
How to draw Millennials to your hotel
There are a few things that are different about the millennial-aged population that make them quite different from their predecessors, and to draw in this large group of consumers, you must appeal to their preferences.
