Revenue management for Mille Club properties is diametrically opposite to that of their lower-priced brethren. Luxury consumers are agnostic to minor price differences, while competitive sets are difficult, if not impossible, to define as they lack close geographic parameters.
The Mille Club: exploring SoCal luxury at El Encanto, a Belmond Hotel
From the moment the team welcomes guests, their goal is to allow them to unwind, relax, and soak up the tranquil atmosphere.
The Mille Club: historical rate card reveals luxury rate explosion
Luxury’s exclusivity and timelessness allow it to stand the test of time and maintain steady growth through practically any market conditions.
The Mille Club: Why the voice channel is always critical
Even in a world of flashy websites and intelligent booking engines, the voice channel is still a very important part of the prebooking and prearrival stages of the journey for luxury guests.
The Mille Club: investing at the half-mille mark
Memorable stays are not a merely a function of expensive capex elements, but rather, the attention to detail that guests can experience at each of the five milestones of the stay.
Welcome to the Mille Club: across the entire guest journey
What every hotelier can learn from brands that are maintaining $1,000+ ADRs and examples across each major part of the guest journey.
