Search engine marketing (SEM) and metasearch marketing are becoming more important for properties to use in order to compete against other hotels and OTAs for increased website traffic and revenue.
New study shows how pandemic altered hotel booking habits
The 5th HOTREC Hotel distribution study provides new insights on the evolution of distribution channels used to reserve hotel rooms, with a specific focus on the role of OTAs.
SiteMinder introduces trivago, payments processing into platform
SiteMinder is growing its metasearch and hotel payments programs to give hotels more choice to manage and protect their revenue in unpredictable travel markets.
The Guestbook’s new white paper: Metasearch, What to Know Before You Bid
Independent and boutique hotel rewards innovator offers new insight into metasearch tools and how they beat the odds online amid high competition for room nights.
Today’s Metasearch: Why it should be in every hotel’s marketing mix.
NextGuest releases whitepaper to uncover metasearch fundamentals and discusses all of the new updates of today’s metasearch.
Back to Basics: Metasearch
Metasearch platforms can seamlessly provide online travel shoppers with real-time pricing and availability throughout key touchpoints in the travel planning…
How can your independent hotel compete with group hotels
Staying competitive is key to success. In the hotel industry, small independent hotels always have to compete with bigger brands or chain properties to attract guests, sell more rooms and to earn more revenues. @Hotelogix
Ted Zhang of DerbySoft on hotel distribution challenges
Assessing hotel marketing and distribution challenges, and planning strategies will be top of the agenda for many hoteliers in the first quarter of 2017. We spoke with Ted Zhang, CEO and cofounder of DerbySoft, to hear his insight on key trends and advice to help alleviate those challenges.
How independent hotels can use metasearch to compete with the big chains
Discover why Britney Spears can have an impact on metasearch, what difference direct bookings can make to your revenue, and why you were so wrong about metasearch for independent hotels.
