Tourism Australia confirmed the promotion of Susan Coghill to Chief Marketing Officer, replacing Lisa Ronson who left the organisation in March.
The dos and don’t of Instagram Stories: hotel marketing tips
Instagram Stories allow hotels to post social media in a much more informal, authentic way – which allows you to share news and updates with your followers in creative ways that help your property stand out from the competition.
The marketing tool every hotel should use: Google Hotel Ads
Here is an answer to your biggest headache as a hotel marketer – battling against OTAs on Google’s search result pages – that is a cost-effective and powerful tool that helps you to successfully compete with the likes of Booking.com and Expedia.
Back to basics: search engine marketing
Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to your hotel website.
WiT Indie returns to Penang in March
With a stellar cast of travel experts to boost independent businesses in Asia
How to use video marketing to promote your hotel business
Here are a set of approaches your hotel can take towards riding the “video marketing” wave.
How to write captivating hotel marketing content to boost sales and reservations
Selling a hotel is far different to selling your average product or service; there’s a lot more to think about and lot more information to include.
8 email marketing tips for a successful hospitality industry campaign
There is something absolutely personal about an email that cannot be reproduced on social media. Use the campaign just the right way and you will be able to connect with your audience in ways that would have otherwise been impossible.
PATA Forum set for Pattaya, Thailand
PATA Destination Marketing Forum 2019 (PDMF 2019) in Pattaya, Thailand from November 27 – 29
Five hotel marketing tips you need to know
With more and more people happy to do their own research into hotel getaways and relying less on travel agents, hotels need to find new and innovative ways to reach people.
